Segment is a customer data hub that collects, translates and routes your customer data to all the different tools you are using.
It integrates third-party apps with the flip of a switch. Literally, you flip a toggle in your account and Segment automatically integrates the tool with your site or app.
Andy Jiang from Segment was good enough to come on the show and explain how Segment works and the benefits their customers see from using it.
For me the the biggest benefit that a business would get from using Segment is that is removes the need to integrate code from all your different analytics tools.
Instead you only need to install one piece of code from Segment. Segment then works for you behind the scenes to integrate all your tools, collect all your data, and then push all the data and analytics out to your tools.