While e-commerce retailers might use email marketing as a large part of their marketing strategy, some traditional retailers have not been so keen to embrace the email.
The Retail Guy, Kristian Mahony, spends his days helping build sustainable retail business so who better to come on the show to discuss:
- why retail businesses need to be collecting customer data
- ways to incentivise customers to give you their details
- discounting as a strategy
- what to do with data once it has been collected
- what emails to send to customers