Posts by Casey
Customer Data Tracking Made Easy
Segment is a customer data hub that collects, translates and routes your customer data to all the different tools you are using. It integrates third-party apps with the flip of a switch. Literally, you flip a toggle in your account and Segment automatically integrates the tool with your site or app. Andy Jiang from Segment was good…
Read MoreBecoming A Best Selling Author Using Email Marketing
Web designer, best selling author and Gentleman of Adventure Paul Jarvis shared how his email list has helped him become a best selling author. His weekly newsletter The Sunday Dispatches reaches over 13,000 people who want to hear Paul’s thoughts on creativity, freelancing and life. In this episode we discussed: consistency and why that is important…
Read MoreBooking More Brides With Marketing Automation
Stephanie and Jeff Padovani from Book More Brides came by the podcast to discuss their use of Ontraport, the marketing automation platform. Book More Brides works with wedding industry vendors to improve their marketing, attract more clients and build better businesses. Using Ontraport has enabled Stephanie and Jeff to more than double their list size…
Read MoreMarketing Qualified Leads Increased By 45%
Before moving to Pardot, the third largest supplier of gym equipment to hotels and commercial fitness facilities around the world Precor, had email marketing programs, a strong web presence and lead capture forms. But they were all separate, they were not integrated. In the first year of integrating Pardot into their business, the Precor…
Read MoreSending The Right Email To The Right Person
Business coach James Schramko of SuperFastBusiness.com moved to Ontraport so he could have better communication with his customers. With his previous email service provider, James found things so difficult that he wasn’t even emailing people. With the same people on various lists, he could never quite send the right email to the right people. …
Read MoreCleaning Company Cut Attrition Rate by 50%
Laura Smith of All Star Cleaning, CO, USA was finding it difficult to get feedback from her clients. The number request Laura received from her staff was for feedback on how they performed at their job. As each staff member left the office each day to go out to clean, Laura relied on customer feedback…
Read MoreCreating Emails In Hours Not Days
Before integrating Marketo in their business, it would take LeanLogistics 1-2 days to create an email and 2-3 days to create a landing page. With their previous automation platform LeanLogistics found there were issues with lead scoring, lead nurturing and Salesforce integration. Marketo has significantly reduced the time spent on these activities with an email taking 1-2…
Read More